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Internet-Based Marketing

PUBLICITY MARKETING

Publicity marketing is all about targeting the media to spread the word about your published book. You need to reach out to respected local and national media outlets with a compelling news worthy write-up encouraging them to read and write about your book. Xlibris has a team of experienced professionals to help you, and your book, gain the publicity and media buzz that you deserve.

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The Newswire

Announce the release of your book to over 6400 targets online — accessible from all over the world.

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Press Release Campaign

A compelling way to create media awareness and gain media exposure.

Publicity Campaigns

Our publicity campaigns have been designed in partnership with LAVIDGE, an award-winning advertising and publicity agency, to make sure there’s a campaign right for you and your message. We’re here to help you get the word out about your work. See what we have to offer.

  • Social Media Coach

    Learn from the best. With the Social Media Coach campaign, you will be paired with a social media publicist who will devote their time to helping you learn, understand, plan for, and launch your social media efforts. During this six-week campaign, you’ll have weekly guided training sessions with your publicist and will develop a strategy plan so you can establish and grow your online presence.

  • Social Media Strategist

    If you’re looking for an expert to handle your social media presence, this campaign is for you. For eight weeks, a social media publicist will manage your social media accounts and post on your behalf, working with you to make sure the messaging is consistent to you and your book and targeted to your intended audience.

  • Media Outreach Publicity with Map

    You’ll work with a literary publicist to shape, launch, and execute a publicity campaign to promote your book and get the word out. After reading your book the first two weeks, your publicist will craft a personalized Marketing Map to guide the rest of the campaign, recommending the best publicity path for you and implementing a strategy tailored to your specific needs.

  • Media Outreach Publicity Plus with Map

    You’ll work with a literary publicist to shape, launch, and execute a publicity campaign to promote your book and get the word out. Your publicist will read your book the first two weeks and then craft two personalized Marketing Maps to guide the rest of the campaign. These include recommendations on the best publicity paths for you and ways to implement a strategy tailored to your specific needs.