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Presenting Your Book on Air


Want to market your book on the radio? Radio is not only far-reaching but also intimate. On air, whether you’re the host or the guest, it pays to know how best to captivate and engage your audience. What kind of presenter do you have to be to get your audience interested in your book? Get started by viewing the infographic or reading the transcript below.

What's Your Radio Personality?


Follow our flowchart to find your radio personality for your book marketing campaign, plus the radio service that matches it.


Personality 1

Q: Do you want to talk about your book?

Q: Do you want to let your interview reach an audience on its own?


If you answered ‘yes’ to all these questions, then you are The Expert.


Personality 2

Q: Do you want someone else to talk about your book?

Q: Do you want to have an ad about your book aired?

Q: Do you want to broadcast it in Australia?

Q: Do you want to broadcast it across the country?


If you answered ‘yes’ to all these questions, then you are The Household Name.


Personality 3

Q: Do you want someone else to talk about your book?

Q: Do you want to have an ad about your book aired?

Q: Do you want to broadcast it in Australia?

Q: Do you want to broadcast it in one city?


If you answered ‘yes’ to all these questions, then you are The Author Next Door.


Personality 4

Q: Do you want someone else to talk about your book?

Q: Do you want to have an ad about your book aired?

Q: Do you want to broadcast it in the US?


If you answered ‘yes’ to all these questions, then you are The Teaser.


Personality 5

Q: Do you want someone else to talk about your book?

Q: Will an audio teaser do for now?


If you answered ‘yes’ to all these questions, then you are The Wild Card.


The Expert The Household Name The Author Next Door The Teaser The Wild Card
You’re a candid author. You’re confident in your story and the power of radio to reach multitudes, with the availability of satellite and mobile streaming. You love to be the talk of the town—several big towns, at that. You’re willing to put your book’s publicity in the hands of an advertisement that will be heard across major cities in Australia. Down to earth, you like to keep things local, focusing your ad campaign on a radio station of your choice with options covering major cities in Australia. You like to keep things short and sweet, informing potential readers of your book’s availability by advertising on a syndicated talk radio network. All you want is something up your sleeve, a tool that is sure to aid you in your marketing campaign anytime by adding dimension and personalisation.
Your perfect match: Online Interview Your perfect match: Radio Advertising Australia Wide Your perfect match: Radio Advertising Australia Local Your perfect match: Radio Snip Your perfect match: Audio Snip

Contact your marketing consultant to learn more about these services or to sign up.