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Social Media Advertising - Essential


For millions of people, social media is part of their day-to-day lives. They use it to connect with friends and family or get news and information about things that matter to them, like a good book.

The social media giant Facebook offers numerous marketing opportunities for a self-published author like you. Even Instagram, another social media website owned by Facebook, is a viable marketing platform that is used by many brands. With Xlibris’ Social Media Advertising Essential package, you are connected to potential readers through targeted multimedia ads.

Here’s how it works:

  • Xlibris designs a carousel ad and a slideshow ad for your book.
  • Xlibris creates a custom audience that specifically targets potential readers who might be interested in your book.
  • Your ads will be shown at least 2 million times on Facebook and Instagram’s news feeds. Note: Instagram ads appear on mobile only.
  • Xlibris monitors and manages your ad campaign.

Note: Facebook retains the right to decline to show ads based on their own policies and practices.

Facebook is the most popular social media platform. 76% of Facebook users visit the website on a daily basis—averaging 8 sessions in a day. In the UK, 47% of Internet users are more active on Facebook than on other social media networks. Instagram has the 2nd highest user engagement, next only to Facebook.

To learn more about this service or to sign up, call your marketing consultant today on 1800 455 039 (or +44 20 3014 4095 if you’re calling from outside New Zealand). You may also send an email to