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Retail Market Gateway Plus


This host of marketing packages highlights the strategic partnership between Xlibris and Baker & Taylor, the world's largest distributor of books and multimedia products. It gives authors the chance not only to promote their books, but to also put them in front of major decision makers in the industry. Schools, libraries, retailers, independent booksellers, and other publishing gateways trust Baker & Taylor, and buy their books—physical and electronic—from them.

These advertising channels and campaigns are made accessible to authors through the Xlibris Retail Marketing Platforms packages:

Baker & Taylor Microsite (Emerging Voices) - This microsite was created by Baker & Taylor to address the need for a trusted source for key decision makers who are always on the lookout for new titles. Books will be featured for two weeks on the front page of the microsite then go to other pages on the site under their corresponding categories. They stay on the site for a total of three months.

Forecast Catalogue - The most widely circulated monthly publication of Baker & Taylor, Forecast, boasts a subscriber base of 45,000 librarians and 15,000 retailers. It primarily promotes new and forthcoming adult hardcover, trade and mass-market paperback, and spoken-word audio titles. This magazine enables publishers to reach out to bookstore owners, libraries, retailers and wholesalers, and helps them get to know future bestsellers and other noteworthy titles so they can make well-informed buying decisions. Your title information will be featured on a separate catalogue-style ad mailed with Forecast Magazine along with a select group of Author Solutions (Xlibris' parent company) authors.

ForeWord Magazine - One of the most reputable publications in the industry, ForeWord is a bimonthly magazine with a readership of more than 30,000 librarians and booksellers – including 1,100 American Bookseller Association members—all of whom make buying decisions and reader recommendations that affect the reading habits of millions of patrons and consumers. It is carried in all Books-A-Million bookstores, select Barnes & Noble stores, and independent bookstores across the country. Founded in 1998, it is still the only magazine showcasing critical reviews and title trends exclusively from the expanding independent publishing market.

Single-Slot Banner Ad - on Baker & Taylor's TS360 web-based ordering platform on display for two weeks. Title Source 360 is a dynamic web-based ordering platform that allows customers, both librarians and retailers, to purchase print and digital titles. Users are 18,000 public institutions, 4,800 school, and 7,000 retail.

Take advantage of the above publications bundled with other targeted trade publications for maximum value and optimum exposure:

Retail Market Gateway Plus

  • Emerging Voices Microsite
  • Forecast Catalogue (1 out of 48 slots)
  • ForeWord Single-Slot Print Ad (1 out of 10 slots)
  • Single-Slot Banner Ad on Baker & Taylor’s TS360 (1 out of 4 slots)

About Baker & Taylor

From 1828 to today, Baker & Taylor has been committed to being an industry leader in media delivery, maintaining one of the largest in-stock inventories of books, videos, and music in the U.S. for more than 36,000 customers in more than 120 countries.