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Regardless of what type of book you have written, if you want your book to sell, a marketing plan is a must. There is no right or wrong way to market your book; each manuscript requires a different tactic to optimise your book's sales potential. Xlibris' Marketing Department acts as your personal marketing firm, running campaigns on your behalf in order to foster interest, awareness, and ultimately book sales.

Planning is essential to the success of your book. With so many alternatives available, a clearly laid out marketing plan is the best way to maximise your efforts. It is your compass for a productive book-selling campaign and a requirement for sales success.

Call 1800 455 039 (or +44 20 3014 4095 if you’re calling from outside Australia), ask to speak with your personal marketing consultant, and let them help you decide which is the best marketing approach for you and your book.


Reach out to readers using the influential scope of local and national media outlets.

Build your book’s online presence using various digital marketing tools.

Generate interest for your work using handy printed materials like bookmarks, postcards, business cards, and posters.

Promote your book in distinguished and established print publications.

Get a credible and valuable evaluation of your book from established critics and reviewers.

Pique the interest of potential readers through an entertaining marketing platform—video.

Harness the power of the airwaves to promote your book.

Display your book in physical and digital exhibits worldwide.

Bring your book to Tinseltown, and promote it to movie agents, producers, and directors.

Reach more readers by advertising your book in the Reader’s Digest iPad Edition.

Pitch your title to local bookstores and libraries to reach bookworms and your niche market effectively.

Take advantage of promoting your book on the Big Screen